Building a High Converting New Client Sales Funnel in 3 Days

Do you have a boring lead magnet?

As a leadership solopreneur, whether you’re a fractional executive, consultant, coach, or advisor, you know that networking and referrals can only take you so far.

While they’re great for building relationships, relying only on referrals creates inconsistent client flow and unpredictable revenue.

The key to sustainable growth? Building a system that works for you 24/7.

A well-designed sales funnel helps you attract, nurture, and convert prospects into paying clients without constantly chasing leads.

This means you can focus on what you do best while your funnel brings in high-quality discovery calls on autopilot.

When I launched my fractional executive business, I knew I needed a lead magnet that wouldn’t just be downloaded but actually used. So, I created a free proposal template.

It was a tool that my audience could quickly implement without extra effort at any stage of their journey.

The results?

My email list grew exponentially, and I consistently added 80-100 new leads per month.

More importantly, I started booking consistent discovery calls with these warm leads.

It took months of trial and error, but eventually, I found a way to build a machine that I created once and optimized continuously.

In this Grit Guide, I want to show you my approach to get it built in just three days. The goal is to build your prospect list and book more discovery calls so you can do what you do best: provide leadership solutions for your clients.

Let’s dive in.

Day 1: Create a Lead Magnet & Landing Page

Step 1: Create a Simple, Irresistible Lead Magnet

Your funnel starts with a valuable freebie that positions you as an expert and makes it easy for the lead to take action—ultimately leading them to a discovery call.

Examples of High-Converting Lead Magnets:

A fill-in-the-blank template (e.g., Proposal, Cold Email, Outreach Script)

A cheat sheet or step-by-step guide

A mini-course or short video tutorial

A list of AI tools or recommended software for a niche problem

Pro Tip: Use Google Docs with sharing settings that allow users to make a copy and instantly start using it themselves. This removes friction and ensures people take action immediately.

Tool Recommendation: Use Canva to design graphics, Loom for short video explainers, and ChatGPT/Gemini to generate content fast.

Step 2: Build a Landing Page to Capture Leads & Book Calls

Once you have your lead magnet, you need a landing page that not only captures emails but also leads them to book a discovery call.

What to Include on Your Landing Page:

✅ A compelling headline ("Get My Free Proposal Template + 1:1 Strategy")

✅ A short subheading explaining the benefit

✅ A simple email opt-in form (Name + Email)

✅ A mockup or image of your lead magnet

✅ A clear CTA button ("Get the Free Template & Book Your Call")

✅ A direct link to your calendar (Calendly, HubSpot, or Google Calendar)

Tool Recommendation: Use Systeme.io or Carrd.co to create a fast, no-code landing page.

Day 2: Automate Your Email Follow-Ups

Step 3: Set Up Email Automation to Nurture Leads

After someone downloads your freebie, the real funnel starts—your email sequence to nurture them into a booked call.

Simple Email Sequence Structure:

✅ Welcome Email (Instant Delivery) – Deliver the freebie + Invite them to book a call

✅ Day 2: Value Email – Show them how to get the most out of the freebie + Reminder to book a call

✅ Day 3: Case Study Email – Share a success story of someone using it and booking a call

✅ Day 4: Offer Email – Offer a bonus or urgency to drive an incentive to book a call

Example Email Template:

Subject: Here’s your [Lead Magnet Name] + Let’s Chat!

Hi [First Name],

Thanks for grabbing your free [Lead Magnet Name]! Here’s the link: [Insert Link]

To get the most out of it, here are three quick tips:

1. [Tip #1] – Quick explanation

2. [Tip #2] – Quick explanation

3. [Tip #3] – Quick explanation

I’d love to personally help you implement this. Book a quick 15-minute strategy call here: [Insert Calendly Link]

Looking forward to chatting soon!

[Your Name]

Tool Recommendation: Use MailerLite, ConvertKit, or Beehiiv to automate this sequence effortlessly.

Day 3: Drive Traffic & Convert Leads into Discovery Calls

Step 4: Promote Your Funnel Without Ads

Now that your funnel is set up, it’s time to send traffic to it organically.

Traffic Strategies That Work Without Ads:

LinkedIn & Twitter Posts – Share value, and link your freebie in the comments.

Guest Podcasting – Mention your lead magnet on relevant shows.

SEO Blog Posts – Write content that ranks for keywords related to your niche.

YouTube Shorts & TikTok – Teach quick tips and drive people to your freebie.

AI Tool: Use ChatGPT + Vidyo.ai to repurpose your content into multiple formats.

Step 5: Convert Warm Leads Into Discovery Calls

Your email sequence will warm up your leads, but you need a clear conversion step to ensure they book a call.

Simple Ways to Encourage Booking a Call:

✅ Offer a free audit or consultation during the discovery call

✅ Use testimonials and case studies to build trust

✅ Provide a limited-time bonus for booking now

✅ Follow up manually with engaged leads to personally invite them

🫵 Weekly Challenge

Here’s my challenge for you: This week, take the 3-day test. Build and/or optimize your automated sales funnel.

Share your lead magnet on LinkedIn, Twitter, or another platform.

Engage with leads by responding to their questions or comments.

Analyze your conversion rates from email opens to booked calls.

Test different lead magnet titles and CTAs to see what works best.

Bonus: Build a 30-Day Content Plan

To keep your funnel performing at its best, create a monthly content plan that drives organic traffic:

Write weekly LinkedIn posts showcasing your expertise. Use an AI tool for LinkedIn posts like Postdrips.com.

Publish a blog post or guest article with a CTA to your lead magnet on your website or a LinkedIn Newsletter (How To Create a LinkedIn Newsletter Guide)

Create short-form videos (YouTube Shorts, TikTok) discussing key topics.

Optimize your landing page based on insights from the first week.

The key to success is consistency! Stay engaged, track results, and refine your funnel over time.

You've got this, Grit Guide Subscribers! 💪

📌 Community Bonus

If you’re part of the SoloGrit community, share your chosen challenge and your action plan in the discussion board. Engage with peers by providing encouragement or feedback on their updates.

Midweek, post an update on your progress to celebrate small wins and inspire others.

Together, we grow with G.R.I.T.

Post your response in the Happy Hour space of the community and see what others have experienced. Let’s inspire each other with our journeys!

That’s it for this week’s Weekly GRIT Guide! If this post helped you share it with a fellow leadership solopreneur who needs to develop their business with GRIT.

Let’s grow together! 💪