The Solopreneur Business Plan: Create a One-Page Strategy that Works

When I first started as a solopreneur, I thought I needed a detailed, 40-page business plan to succeed. That’s what a traditional MBA education will tell you.

I spent weeks researching, writing, and tweaking. In reality, that document will collect dust.

NO ONE will read it.

What actually helped me get started was building a one-page strategy that I could execute immediately.

A business plan isn’t about complexity—it’s about clarity.

It should define what you do, who you serve, and how you grow.

With a simple, actionable plan, you can stay focused, make better decisions, and pivot quickly when needed.

One of the most effective ways to accelerate this process is by leveraging your AI tool of choice, like ChatGPT or Claude. I’ve been a ChatGPT Plus user for a couple of years now.

Instead of staring at a blank page, you can use AI to help brainstorm, refine ideas, and structure your plan more effectively.

This week, I challenge you to create your own one-page business plan—a roadmap that will guide your solopreneur journey without overwhelming you.

If you already have a business plan, now is the time to review it and make it a one-pager.

Let’s build a plan that actually works.

1. Define Your Niche & Target Audience

What specific problem do you solve?

Who is your ideal client or audience?

What makes your approach different or better than others?

2. Craft Your Core Offer

What service or product will you sell?

How will it deliver results for your clients?

What’s your pricing model (one-time, retainer, subscription)?

3. Outline Your Growth Strategy

How will you attract leads (organic content, outreach, partnerships)?

What is your conversion strategy(sales calls, webinars, direct messaging)?

How will you deliver and optimize your service or product?

4. Identify Your Revenue & Goals

What’s your monthly revenue target?

How many clients or sales do you need to hit that number?

What are the key milestones for the next 3-6 months?

5. Keep It Simple & Actionable

Write everything on one page (bullet points work best!).

Make it a living document—update as you refine your business.

Please print it out or keep it visible to stay focused daily.

💡 Prompt Examples to Get You Started:

If you’re struggling to get started, use your AI tool of choice to structure your one-page business plan. Here are some sample prompts you can use:

For Defining Your Niche & Audience:
💬 "I want to start a solopreneur business focused on [industry]. Help me define a profitable niche and ideal customer profile."

For Crafting Your Core Offer:
💬 "My skills include [list skills]. Based on this, suggest a compelling offer that solves a specific problem for my ideal audience."

For Outlining a Growth Strategy:
💬 "I want to attract clients organically without paid ads. What are three effective lead-generation strategies for my niche?"

For Setting Revenue Goals:
💬 "I want to make $100K per year as a solopreneur. Help me break down how many sales I need per month and the pricing of my offer."

🫵 Weekly Challenge

👉 Write a one-page business plan that defines your niche, offer, and strategy.

Step 1: Define your niche and target audience.

Step 2:Craft a clear, compelling offer.
Step 3:Outline your simple growth strategy.

Step 4:Set your revenue goals and track progress.

🔄 Bonus: Share your one-page plan in the community for feedback! Let’s refine and strengthen our strategies together.

By the end of this challenge, you’ll have a clear, actionable plan to guide your solopreneur journey—without overcomplicating it. Let’s make it happen!

📌 Community Bonus